Posts Tagged ‘Social Networking’

Corporate Engagement with Social Media

Why is it taking so long to achieve corporate engagement with social media?

Achieving the balance of engaging the consumer and building a relationship through the product lifecycle could be groundbreaking for businesses and individuals but many companies are still scared of giving the consumer a voice without control and so levels of adoption are limited.

Is it as simple as they would have to consider how they collate ideas from the public? How they screen these ideas and how they can keep the consumer involved through development & launch without their competitors taking their ideas and bringing them to market faster & cheaper?

There are toes in the water…

Unilever are giving people the opportunity to create adverts for their biggest Brands

Ford have set up a dedicated website to gather ideas from the general public and allow other people to rate the ideas – the most popular will be elevated to a “most-popular” list and reviewed by Ford’s advanced product planning and marketing teams

You can join the family at Innocent Drinks and they will ask you what you think they should do from time to time.

To name but a few.

Isn’t the beauty of engagement is that it is a two way street?

Is the real two way conversation too much to expect? At the end of the day these people have to run a business. This would mean the jury is still out on if social media interaction has a tangible benefit.

Unilever are running their new campaign as a competition with a monetary prize for the winner. Is this the way engagement should be tackled? Contribution that makes a difference gets a financial reward? Would this make the consumer see this avenue as an opportunity to earn additional income or should the idea of having your idea potentially on the screen be enough?

Does this type of engagement threaten the professional services that would traditionally be involved?

In the case of Unilever the advertising campaigns have been the domain of creative agencies with in- house marketing teams but with a more demanding consumer and access to a whole new world of social media is there a more effective way to bring the consumer what THEY want?

Is there a difference between the effectiveness of professional services and a consumer community when it comes to understanding what the consumer wants?

Companies have relied on professional creatives to gain a competitive advantage and paid the price. With today’s new age social media we the consumers are at the click of a button and we’re cheap!

Are we cheap and good?

How great would it be if you thought of something you really want…

A shower gel with a different smell or an ice cream with a new flavour and you could tweet your favourite manufacturer…

They then engaged with you the loyal customer and put the idea to the vote…

It doesn’t have to end there…

They could keep you up date through the development process, let you see packaging designs, colours, launch dates and you can tell them what you like, don’t like…

Would this involvement bring a more transparent market place and stronger brand loyalty or would the consumers ‘voice without control’ prove too much?

Freedom of Speech, Technology and Understanding

google

One of the big news stories of the week (and a nice distraction from the weather) was Google versus China. Acts like this just make us remember that freedom of speech and information still doesn’t exist for all people (and businesses make moral compromises under the guise that some progress is better than none, but that is for another blog)

Freedom of speech and information still doesn’t exist for all people

I am always getting into trouble for something that I have said or questions that I ask. I have an unquenchable thirst for understanding and I prefer to get that by talking to people first, reading second.

My first experience of this being an issue was when I was travelling Vietnam many years ago. I hate war but was drawn into what had happened there by what I saw in the museums, I guess on first reflection I thought it was “the other side of the story” and it was, but it was also censored, very blatantly censored and this made me want to know more.

I spoke to people that had lived through the war and to a certain degree were still living that regime. I had so many questions but I was told that the people who were talking to me would be punished if I persisted with my questioning…

…Punished? For talking to me (scruffy backpacker) about a war that has been so well documented and analysed over many years by many people – why?

How lucky were we in the “free world” to be able to express an opinion and write and talk about what we see happening around us. We take this for granted, how can it be any other way?

Does this mean we believe everything we hear, see and read?

I read an article written by Christiane Amanpour in which she talks about her 20 years on the road as a journalist. She makes a really interesting point about the fact that technology is bringing us more information but we are getting less and less understanding.

It is so easy now just to flick through the headlines, especially online. Who reads a paper from cover to cover? In our time starved day do we keep up to date by scanning what we see and taking it all at face value?

What makes you delve deeper, go beyond a headline?

Even if you do read the detail, how often do you follow up? News is now so much about the new headline, we have “Breaking News” everyday. It is actually really hard to follow some stories through and without doing that how much can we really understand?

If we don’t understand or challenge what we hear, see and read it might as well be censored, we are still being manipulated aren’t we?

I have seen this creep into the workplace over the last few years too. When I started out the emphasis was on “Executive Summary” that was all your boss wanted to see. Your project may have lasted 6 months and generated a shed load of data but you had to sum that up in one meaningful page.

This lead to reports being given in the form of presentations, work would be pre-circulated but the chances were your boss would be reading it while you were presenting.

The advent of email has resulted in constant updates of information being “shared” in a fast and furious way. Most of us speed read or don’t read them at all.

Texting and Twitter have to be the icing on the cake. It is really hard to put something of meaning and intelligence over in 140 characters which is why Twitter is full of self indulgent banter, fun but doesn’t help our understanding.

All these things have their place but my concern is they seem to have replaced our desire for detail.

The devil is always in the detail

When we go into different businesses the first thing we do is listen. We soak up what people have to tell us because we have to understand before we can help.

We have the freedom to do that, learn from what has gone before and it means that our future has a higher chance of success.

China still has some of the most patriotic citizens in the world. Hopefully this stand by Google will see China taking another brave step in trusting in their own and loosening the grip.

For the rest of us, let’s get into the detail, go over 140 characters and understand something that will allow you to challenge in pursuit of your own better future.

Posted by Nina in Communication on January 14th, 2010 | No Comments

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Work Life Balance

“Work life balance is about people having a measure of control over when, where and how they work. It is achieved when an individuals right to a fulfilled life inside and outside paid work is accepted and respected as the norm, to the mutual benefit of the individual, business and society.” – flexible-working.org

It is perceived by my nearest and dearest that I don’t have the right work life balance and they believe it has got worse. As I am sat on the plane ready to start my holidays I have some time to wonder why (and nicely prove their point at the same time!)?

Has the recession pushed me to work harder?

Throughout this credit crunch period I have been anti recession, believing that we could talk ourselves into and just as easily out of this mess. I don’t dispute there was a mess and that the decisions that were being taken in certain sectors that could not continue. There had to be fall out.

It is true, I didn’t want to be part of the fall out, so did this environment push me to work harder?

Like many (or all) business owners, I work everyday. I did before the recession kicked in and I have no doubt I will continue to do it when it’s gone.

I want Cheeky Monkey to be the best Change Management Consultancy it can be. I want the people who work at Cheeky Monkey to contribute in the best way possible and be the best they can be at what they deliver. I want Cheeky Monkey to be successful and that is what pushes me.

Success = being the best you can possibly be


Always Connected!

The recession may be playing a part but other things are having a bigger influence. We have embraced social media as a way of engaging with a broader spectrum of people and keeping us sharp. We are operating on a Cheeky Monkey cloud, access to everything by everyone without having to be at a desk.

To make sure we could do this efficiently we invested in the latest Blackberry’s and iPhones. Fantastic, I am linked to our client’s networks, integrated calendars, business and private emails, messenger and our whole social network from something that fits in my pocket. My god it’s efficient, and allows me to work 24/7 wherever I am. I am probably at 18/7 if I am being honest and my friends and family are constantly telling me its going too far.

My Blackberry has had the biggest effect on my work life balance.


Although I am one of those people who is in the pub checking my BB at regular points, at least I am in the pub. It was not long ago I made choices on going out or not going out based on how much work I had to do and most of the time it was the latter. Although my working day has increased, so has my social activity…

The lines between my work and life are blurred, what is wrong with that?


So, as we make our approach into Nairobi I am happy that I will be able to keep in touch with my fellow monkeys and our clients with ease and enjoy a fantastic family holiday. I have control over my work life balance, technology has given me this and it is for the better.