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	<title>Cheeky Monkey Business Solutions &#187; Integrity</title>
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	<description>A human approach to innovation and change</description>
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		<title>Choose to believe and look for the glue</title>
		<link>http://cheeky-monkey.co/blog/2012/01/09/choose-to-believe-and-look-for-the-glue/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=choose-to-believe-and-look-for-the-glue</link>
		<comments>http://cheeky-monkey.co/blog/2012/01/09/choose-to-believe-and-look-for-the-glue/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 18:18:48 +0000</pubDate>
		<dc:creator>Nina Dar</dc:creator>
				<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Transformational Change]]></category>
		<category><![CDATA[action]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Honesty]]></category>
		<category><![CDATA[Integrity]]></category>
		<category><![CDATA[Think Different]]></category>
		<category><![CDATA[Truth]]></category>

		<guid isPermaLink="false">http://cheeky-monkey.co/?p=3041</guid>
		<description><![CDATA[I wanted to write about the 100th Anniversary of the African National Congress (ANC) but felt deflated because it was a movement that changed a country but I couldn&#8217;t hand on heart say that it&#8217;s transition to being a political party has been the success that it should have been and the allegations of corruption [...]]]></description>
			<content:encoded><![CDATA[<p class="forward">I wanted to write about the 100th Anniversary of the African National Congress (ANC) but felt deflated because it was a movement that changed a country but I couldn&#8217;t hand on heart say that it&#8217;s transition to being a political party has been the success that it should have been and the allegations of corruption and political infighting are a far cry from the dignity of Nelson Mandela&#8217;s inclusive rainbow nation.</p>

<blockquote class="alignright">I didn&#8217;t want to write something negative about a cause I believe in and think that others should too.  This led to a wider conversation with the lovely Katy Cory who agreed and added &#8220;this is the problem with movements that we want and need to believe because the headlines of what they are they for and what they do are so important but generally they don&#8217;t deliver, for example the United Nations (UN)&#8221;. We wouldn&#8217;t want to &#8216;out&#8217; the UN as not having the muscle to deliver what it needs to because we know the world is better because of the concept of the UN but is this right? Do we expect less or are our expectations too high, after all it was Mandela who said &#8220;After climbing a great hill, one only finds that there are many more hills to climb&#8221;.</blockquote>

<p>That conversation has haunted me all afternoon.  My disappointment with the ANC is firmly with its political transition where its leaders are failing the people who really need them while they indulge in the power struggles and greed that plights politics all over the world.  The movement that that freed people from the Apartheid regime was amazing and resulted in a change that should always be believed in, they seem to have lost their way and I hope this anniversary puts a spotlight on that.</p>

<p>We were so quick to judge an organisation like the UN for its lack of tangible delivery but the truth is some things need to happen and they don&#8217;t always have a hard output that can be measured, does that mean they have failed, disappointed us or worse don&#8217;t give us a reason to believe?</p>

<a href="http://cheeky-monkey.co/blog/2012/01/09/choose-to-believe-and-look-for-the-glue/nelson/" rel="attachment wp-att-3046"><img src="http://cheeky-monkey.co/blog/wp-content/uploads/2012/01/nelson-e1326932164195.jpg" alt="" title="nelson" width="296" height="300" class="alignleft size-full wp-image-3046" /></a>

<p>When I though about this in the workplace I realised it had been 3 years since we had worked on an enabling project, a project that will help get a tangible result, but not directly, it provides the infrastructure or the glue that brings a number of people, concepts and processes together to get the result.  Enabling Projects need a reason to believe that goes beyond a hard deliverable, something that you know should happen because so many things will be better because of it, the greater good&#8230;sadly this kind of thinking doesn&#8217;t resonate in these economic times but it should.</p>

<p>So, when you are reviewing what projects you are supporting in 2012, think about what you need to deliver in terms of output and how many of these deliverables could be brought home if you linked them together through an enabling project &#8211; the glue, infrastructure, sanctions that could provide the greater good that makes it all happen.  Spare a thought for those organisations like the UN without which the world would be a worse place (<a href="http://www.un.org/aboutun/achieve.htm">Major Achievements of the UN</a>).</p>
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		<title>Home sweet home&#8230;not for everyone this Christmas</title>
		<link>http://cheeky-monkey.co/blog/2011/12/22/home-sweet-home-not-for-everyone-this-christmas/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=home-sweet-home-not-for-everyone-this-christmas</link>
		<comments>http://cheeky-monkey.co/blog/2011/12/22/home-sweet-home-not-for-everyone-this-christmas/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 13:09:55 +0000</pubDate>
		<dc:creator>Nina Dar</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Transformational Change]]></category>
		<category><![CDATA[action]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Integrity]]></category>
		<category><![CDATA[just do it]]></category>
		<category><![CDATA[Truth]]></category>

		<guid isPermaLink="false">http://cheeky-monkey.co/?p=2933</guid>
		<description><![CDATA[The headline this week that 70,000 children in the UK would wake up on Christmas day homeless made me stop in my tracks and listen. The headline was Shelter drawing attention to the fact that to be homeless you don&#8217;t have to be sat in a shop doorway, you could be out of sight in [...]]]></description>
			<content:encoded><![CDATA[<p class="forward">The headline this week that 70,000 children in the UK would wake up on Christmas day homeless made me stop in my tracks and listen.  The headline was Shelter drawing attention to the fact that to be homeless you don&#8217;t have to be sat in a shop doorway, you could be out of sight in a B&#038;B, Refuge or Shelter &#8211; temporary accommodation &#8211; and these figures are on the up in a scary way.</P>
<blockquote class="alignright"><p>Homelessness is more than just a housing issue; family problems , mental health issues, losing your job and so confidence, not feeling like you can be part of society for a variety of reasons &#8211; every person has their own story, you need to get beyond the drink and drugs issues, of course sometimes that is why they are there but it&#8217;s also a way of surviving where they are.</p></blockquote>

<p>When I lived in Bristol I could walk to work everyday (the only time I have been able to do that), when you walk through a city early in the morning and late at night you can&#8217;t ignore how many people are living in subways, under bridges, doorways and park benches &#8211; I just couldn&#8217;t walk past them day in day out as if they weren&#8217;t part of my life, I saw some of them more than my family at that time! So I didn&#8217;t, I made them part of my life and it was an experience so rewarding I remember them dearly&#8230;BUT generally people thought I had finally lost it and I found the preconceived ideas of why people are homeless and the way they were judged very sad.</p><a href="http://cheeky-monkey.co/blog/2011/12/22/home-sweet-home-not-for-everyone-this-christmas/homeless300x300/" rel="attachment wp-att-2947"><img src="http://cheeky-monkey.co/blog/wp-content/uploads/2011/12/Homeless300x300.jpg" alt="" title="Homeless300x300" width="300" height="300" class="alignleft size-full wp-image-2947" /></a>



<p>So this year we have donated the money we would have spent on Christmas cards to <a href="http://www.thewellspring.btck.co.uk/">The Wellspring</a> in Stockport, they have done a fantastic job for years and this year you will add to their Christmas cheer.</p>


<p>From everyone here at Cheeky Monkey we would like to thanks you for your support this year and hope you have a brilliant Christmas and New Year. Spare a thought for those not as lucky as we are and as you walk past the homeless as you rush getting your last minute bits, stop for a chat make them feel part of your life &#8211; it&#8217;s the warmest feeling you&#8217;ll get all season.</p>
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		<title>&#8216;Good&#8217; Game?</title>
		<link>http://cheeky-monkey.co/blog/2011/12/01/good-game/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=good-game</link>
		<comments>http://cheeky-monkey.co/blog/2011/12/01/good-game/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 12:15:57 +0000</pubDate>
		<dc:creator>Hannah Whittaker</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Integrity]]></category>
		<category><![CDATA[Originality]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://cheeky-monkey.co/?p=2730</guid>
		<description><![CDATA[Online gaming has become a rapidly growing activity for more and more people in recent years. Partly due, I assume, to the ability of connecting with other players and the escapism of building a different online life or world. Hand in hand with gaming goes the incessant Facebooking that has left many businesses debating over [...]]]></description>
			<content:encoded><![CDATA[<p>Online gaming has become a rapidly growing activity for more and more people in recent years. Partly due, I assume, to the ability of connecting with other players and the escapism of building a different online life or world. Hand in hand with gaming goes the incessant Facebooking that has left many businesses debating over its effect, detrimental or otherwise, on worker productivity. Since purchasing apps or games has become a mass money-making phenomenon in itself, I was intrigued to read about <a href="http://www.wetopia.com/">WeTopia</a>, an online game that’s designed to provide gamers with the fantasy world they collectively desire while raising money for real children’s charities.</p> 
<a href="http://cheeky-monkey.co/blog/2011/12/01/good-game/wetopia/" rel="attachment wp-att-2731"><img src="http://cheeky-monkey.co/blog/wp-content/uploads/2011/12/wetopia-300x116.jpg" alt="" title="wetopia" width="300" height="116" class="alignnone size-medium wp-image-2731" /></a>

<p>Firstly, it’s free to play. You can build villages and help neighbours for ‘joy’ currency, in-game coins for real charitable works which are converted to real-world non profit donations that promote healthcare and education. Buying an in-game fountain, for example, contributes a donation for cleaner water. Players can support projects they choose that help people around the world and then track them on a day to day basis. But perhaps most commercially distinctive, players can generate a donation from a sponsored advertiser through ‘joy’ points, without any money out of their own pocket.</p>

<p>I’m not a gamer myself, but could this ‘social gaming’ be a thing that really takes off? Two problems I can see create an interesting debate. Is the very attraction to gaming, in that it’s disconnected from the mundaneness of real-life, undermined by this link to the harsh reality of the real world? Further, is linking this harsh reality for some to frivolous play-time for others ever going to be good thing?</p>

<p>Personally, I fell in love with this idea. The question of success will be answered in how well it’s executed. Social enterprises often struggle with the straddling of economic success and moral purpose, needing to be doing ‘good’ in two often incompatible ways. The key in delivering success in all areas will be answered by asking how well they are fulfilling their players, investors and customers’ needs.</p>
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		<title>Evolutionary Novel Behaviour&#8230;mine&#8217;s another glass of champagne thanks</title>
		<link>http://cheeky-monkey.co/blog/2011/11/28/evolutionary-novel-behaviour-mines-another-glass-of-champagne-thanks/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=evolutionary-novel-behaviour-mines-another-glass-of-champagne-thanks</link>
		<comments>http://cheeky-monkey.co/blog/2011/11/28/evolutionary-novel-behaviour-mines-another-glass-of-champagne-thanks/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 08:42:16 +0000</pubDate>
		<dc:creator>Nina Dar</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Honesty]]></category>
		<category><![CDATA[Integrity]]></category>
		<category><![CDATA[Originality]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Think Different]]></category>
		<category><![CDATA[work-life balance]]></category>

		<guid isPermaLink="false">http://cheeky-monkey.co/?p=2683</guid>
		<description><![CDATA[I&#8217;m a brain nerd, I love reading about the latest findings on what this lump of grey matter can do, so much still unknown about why we do what we do and the potential of discovering much more. So imagine my delight when I spotted this headline Why do smart kids grow up to be [...]]]></description>
			<content:encoded><![CDATA[<p class="forward">I&#8217;m a brain nerd, I love reading about the latest findings on what this lump of grey matter can do, so much still unknown about why we do what we do and the potential of discovering much more.  So imagine my delight when I spotted this headline <a href="http://theweek.com/article/index/208561/why-do-smart-kids-grow-up-to-be-heavier-drinkers">Why do smart kids grow up to be heavier drinkers?</a></p>

<p>The reason <a href="http://www.psychologytoday.com/blog/the-scientific-fundamentalist/201010/why-intelligent-people-drink-more-alcohol">Evolutionary Novel Behaviour</a>&#8230;basically kids with a higher IQ grow up searching for the new stuff.  This makes perfect sense and normally that fact would focus on the positive outcomes that you would expect to see, this though shows that it&#8217;s good and bad and of course gives me a reason for my willingness to indulge in an extra glass or three!</p>

<p>Although the articles are interesting, the comments left by people were more so&#8230;</p>

<blockquote class="alignright">&#8220;Drinking is a social lubricant; most days you don&#8217;t fit in but with a few drinks you do; Ignorance is bliss; Dumb people are happier; Intelligent people are more sensitive to what is going on around them, drinking creates a moment in time; Drinking helps to cope with the idiots&#8221;</blockquote>

<p>The use of the word intelligence is also well debated; the studies used empirical data (IQ) but we have progressed enough to know that is only one measure, that is what makes the study of the brain so fascinating.  Before anyone draws any egocentric conclusions on my behalf, I&#8217;m not putting myself in the traditionally intelligent bracket but I do have a mind that never switches off and the comments about alcohol creating a moment in time did resonate with me.</P>

<p>I was also taken by the social nature of all the comments, they weren&#8217;t about going home closing the door on a world that didn&#8217;t understand you and drinking in isolation, they were about fitting in, being social, getting on with everyone&#8230;the real element of &#8220;social&#8221; in our world of virtual networking.</p>

<p>So as the party season kicks off and we are at our social best, when someone raises an eyebrow at you enjoying a festive tipple or two, remind them you were a smart kid &#8211; kick back enjoy the moment and enjoy the company of all the other smart kids around you.</p>

<a href="http://cheeky-monkey.co/blog/2011/11/28/evolutionary-novel-behaviour-mines-another-glass-of-champagne-thanks/drink-2/" rel="attachment wp-att-2702"><img src="http://cheeky-monkey.co/blog/wp-content/uploads/2011/11/drink1-300x300.jpg" alt="" title="drink" width="300" height="300" class="alignnone size-medium wp-image-2702" /></a>



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		<title>Walk in your shoes</title>
		<link>http://cheeky-monkey.co/blog/2011/11/13/walk-in-your-shoes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=walk-in-your-shoes</link>
		<comments>http://cheeky-monkey.co/blog/2011/11/13/walk-in-your-shoes/#comments</comments>
		<pubDate>Sun, 13 Nov 2011 08:37:18 +0000</pubDate>
		<dc:creator>Nina Dar</dc:creator>
				<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Transformational Change]]></category>
		<category><![CDATA[Integrity]]></category>
		<category><![CDATA[Transformation]]></category>
		<category><![CDATA[work-life balance]]></category>

		<guid isPermaLink="false">http://cheeky-monkey.co/?p=2507</guid>
		<description><![CDATA[When was the last time someone asked you or even considered “what it was like to be you?” This thought has been in my head since I watched The Help the film based on the book written by Kathryn Stockett. Set in Mississippi during the 1960s, a southern society girl returns from college determined to [...]]]></description>
			<content:encoded><![CDATA[<a href="http://cheeky-monkey.co/blog/2011/11/13/walk-in-your-shoes/the_help/" rel="attachment wp-att-2536"><img src="http://cheeky-monkey.co/blog/wp-content/uploads/2011/11/the_help.png" alt="The Help" title="the_help" width="300" height="300" class="alignright size-full wp-image-2536" /></a><p class="forward">When was the last time someone asked you or even considered “what it was like to be you?”</p>
<p>This thought has been in my head since I watched <a href="http://thehelpmovie.com/us/#s=videos&#038;v=1" title="The Help">The Help</a> the film based on the <a href="http://www.amazon.co.uk/Help-Kathryn-Stockett/dp/0141039280/ref=sr_1_1?s=books&#038;ie=UTF8&#038;qid=1321170341&#038;sr=1-1">book</a> written by Kathryn Stockett.</p>
<p>Set in Mississippi during the 1960s, a southern society girl returns from college determined to become a writer, but turns her friends&#8217; lives &#8211; and a small Mississippi town &#8211; upside down when she decides to interview the black women who have spent their lives taking care of prominent southern families as part of a secret writing project that breaks society’s rules and puts them all at risk.</p>
<p>
Every day I am astounded by the lives that people lead, the number of different people they are caring for and or the difficulties with health issues they are trying to overcome the concerns, hopes and dreams they have for the future it is always inspirational and humbling.</p>
<blockquote class="alignright">It&#8217;s all about courage and taking the opportunity to change: starting with the simple premise just one person deciding to understand what it&#8217;s like to walk in someone else’s shoes.
</blockquote>

<p>When I get the opportunity to bring people together to work on global initiatives, it is always amazing that wherever in the world you live at a basic level what people are juggling is the same although the environments may be staggeringly different.</p>
<p>I have very fond memories of a night out in Jakarta with a group of women from Indonesia, Bali, Nigeria, Kenya, Ghana, Thailand, Poland, Greece and the UK.  We as a group represented every religious faith and cultural background you could mention and to begin with the conversation was polite.<p>
<p>As the night went on and we got to know each other barriers came tumbling down as it was clear we all shared the same thoughts, the things that occupied our minds were the same, the way we had to deal with them was different but in a way that we could all understand and take something from.  That night changed the relationship I had with those women and dramatically changed the way we worked together resulting in the delivery of change within the project I never thought we would see.</P>
<p>If you are struggling to get an initiative to realise it’s true potential and you think that people are your blocker take some time to walk in their shoes, ask them what it’s like to be them right now, you could change the course of history.</p>]]></content:encoded>
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		<title>Radiohead &#8211; great band but even better example of a brand</title>
		<link>http://cheeky-monkey.co/blog/2011/02/15/radiohead-great-band-but-even-better-example-of-a-brand/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=radiohead-great-band-but-even-better-example-of-a-brand</link>
		<comments>http://cheeky-monkey.co/blog/2011/02/15/radiohead-great-band-but-even-better-example-of-a-brand/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 11:17:30 +0000</pubDate>
		<dc:creator>Michael Ryan</dc:creator>
				<category><![CDATA[NPD]]></category>
		<category><![CDATA[PLM]]></category>
		<category><![CDATA[Honesty]]></category>
		<category><![CDATA[Integrity]]></category>
		<category><![CDATA[King of Limbs]]></category>
		<category><![CDATA[Originality]]></category>
		<category><![CDATA[product lifecycle management]]></category>
		<category><![CDATA[Radiohead]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Think Different]]></category>

		<guid isPermaLink="false">http://www.wayofthemonkey.co.uk/blog/?p=1273</guid>
		<description><![CDATA[I am so excited I can hardly concentrate.  It’s not because it’s Valentine’s Day and I going out with my fiancée later.  It’s this …. This is Radiohead announcing the release of their new album, “The King of Limbs” on Saturday 19th February.  So what have they done to make me so excited? My passion [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">I am so excited I can hardly concentrate.  It’s not because it’s Valentine’s Day and I going out with my fiancée later.  It’s this ….</p>
<p style="text-align: center;"><img class="size-medium wp-image-1272 aligncenter" title="radiohead launch" src="http://www.wayofthemonkey.co.uk/blog/wp-content/uploads/2011/02/radiohead-launch-300x168.png" alt="radiohead launch" width="300" height="168" /></p>

This is Radiohead announcing the release of their new album, “The King of Limbs” on Saturday 19<sup>th</sup> February.  So what have they done to make me so excited?

My passion for Radiohead’s music has increased with every bold and innovative move they’ve made.  And let’s make this clear.  I didn’t just hear Radiohead and decide they were the best band in the world immediately.  They won me over.

Here are three things that made me love Radiohead.
<h5>Kid A and Amnesiac</h5>
It takes a very brave band to risk the huge commercial success of albums like The Bends and OK Computer by releasing two very different sounding albums. Apparently unhappy with the sound they had created, Kid A and Amnesiac embraced the electronic music that the band had been listening to and created something that was not only different to anything they had done before but also quite different to anything that was around at the time.

The guitarist Ed O’Brien said at the time “If you’re going to make a different sounding record, you have to change the methodology. And it’s scary – everyone feels insecure. I&#8217;m a guitarist and suddenly it&#8217;s like, well, there are no guitars on this track, or no drums.&#8221;
<h5>The release of In Rainbows</h5>
The album In Rainbows was released through their website with limited press and with no record company support. And, if you wanted it, all they wanted in return was a donation … and you could pay what you wanted.

The average donation was £4 showing that, despite the opportunity to get the album for virtually nothing, their fan base was still prepared to pay for a reasonable price for it.
<h5>The In Rainbows tour</h5>
The band set their production team the challenge of making their world tour carbon neutral. As a result the team worked with their suppliers to create a lightshow using LEDs that used 50% of the energy of their previous tour.

The light supplier i-Pix have an interesting case study available from their website about the development of the lights. The company had only 5 months to design and manufacture 206 units for the tour and they made it with 4 days to spare. They put their success down to “down to an exceptionally good team, some serious planning and pushing their subcontractors to the limits!”

The case study is at <span style="color: #0000ff;"><a href="http://www.i-pix.uk.com/gallery/case-studies.htm">http://www.i-pix.uk.com/gallery/case-studies.htm</a></span>.

There is also a great document available that gives other examples of the how they planned to reduce the environmental impact like using locations with good public transport and changing the way they moved the equipment.

It is also available at <span style="color: #0000ff;"><a href="http://www.i-pix.uk.com/downloads/RadioheadLSIJune2008.pdf">http://www.i-pix.uk.com/downloads/RadioheadLSIJune2008.pdf</a></span>.

I saw them at the LCCC ground in Manchester and the effect was breath taking.

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I recommend that you watch it all but, if not, start at the 2m 45s mark. The lights are great and it puts pay to the myth that they are miserable sods who hide behind their guitars.

There is a PLM story here. Radiohead are fearless in the products that they create and the way that they create them.

They are prepared to innovate at the creative stage and they are not afraid to look sideways at other genres of music to create their unique sound. They also look forward; Kid A bemused a lot of fans when it came out but since it release it’s been hailed as one of the best albums of the Noughties by Pitchfork, Rolling Stone and The Times.

They understand their fans and know that it’s not just what they sell that it is important but it is how they appeal to them. Radiohead have made a conscious effort not to follow the typical record company approach and have used technology to help them do that. But they still retain the elements that make them who they are.

They do all this with a wider sense of responsibility and their approach is echoed in everything that they do and in the people that they work with. There is an argument that rock stars shouldn’t do this kind of thing but I disagree completely. Radiohead understand that people look to them as examples and the way they act is as important to their fans as their music.

What these things typify to me are Radiohead’s innovative approach to artistic integrity and social conscience; an approach that in itself generates loyalty and excitement in their fans.

Needless to say, my copy has been ordered and I am waiting impatiently for Saturday to come so I can download the album. I have to wait until May for the physical product to arrive. The decision to not buy it just didn’t enter my mind.

So how about your brands? Are people craving your next move or just reacting to your launches?]]></content:encoded>
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		<title>Truth, lies and marketing&#8230;</title>
		<link>http://cheeky-monkey.co/blog/2010/08/06/truth-lies-and-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=truth-lies-and-marketing</link>
		<comments>http://cheeky-monkey.co/blog/2010/08/06/truth-lies-and-marketing/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 15:04:07 +0000</pubDate>
		<dc:creator>Nina Dar</dc:creator>
				<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Integrity]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Think Different]]></category>
		<category><![CDATA[Truth]]></category>

		<guid isPermaLink="false">http://www.wayofthemonkey.co.uk/blog/?p=1144</guid>
		<description><![CDATA[The digital age means we no longer believe the advertising we see (well very few of us do, probably my mum and your nan) instead we believe what people tell us in chat rooms, forums, blogs and the like. If you are really cynical about these things (like me) you will believe the thought leaders knew this was coming and planted “real people” in the social networking arena so we could believe what they were saying (and it was free).]]></description>
			<content:encoded><![CDATA[The <a href="http://www.youtube.com/watch?v=sIFYPQjYhv8&amp;feature=player_embedded#! ">digital age </a>means we no longer believe the advertising we see (well very few of us do, probably my mum and your nan) instead we believe what people tell us in chat rooms, forums, blogs and the like. If you are really cynical about these things (like me) you will believe the thought leaders knew this was coming and planted “real people” in the social networking arena so we could believe what they were saying (and it was free).

<strong><em>Are we really that gullible that we just believe what people tell us when it comes to products and services, things we part with our hard earned for?</em></strong>

<strong>In the biggest twist of fate I have seen for ages Coca-Cola say NO WE ARE NOT!</strong>

<strong><em>WHY, would the one of the worlds biggest consumer brands say that when it spends more than the GDP of a small country on marketing?</em></strong>

Check out this article being circulated on <a href="http://twitter.com/wayofthemonkey">Twitter</a> today – <a href="http://www.huffingtonpost.com/john-robbins/the-dark-side-of-vitaminw_b_669716.html">The Dark side of Vitamin Water</a>
<blockquote>In a staggering feat of twisted logic, lawyers for Coca-Cola are defending the lawsuit by asserting that &#8220;no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage.&#8221;

I completely agree with John Robbins who says I still can&#8217;t get over the bizarre audacity of Coke&#8217;s legal case. Forced to defend themselves in court, they are acknowledging that vitaminwater isn&#8217;t a healthy product. But they are arguing that advertising it as such isn&#8217;t false advertising, because no could possibly believe such a ridiculous claim.</blockquote>
My mind (that likes to process map everything) will not let go of this thought. Coke spend money convincing us their product is healthy, when all the time they know it’s not and believe we know it’s not. Is this the next raft of marketing innovation? Or is it that Coke believe that they just could not say “hands up your right and we are guilty as charged”
<blockquote>&#8221; Noting that the soft drink giant wasn&#8217;t claiming the lawsuit was wrong on factual grounds, the judge wrote that, &#8220;Accordingly, I must accept the factual allegations in the complaint as true.&#8221;</blockquote>
It will be interesting to see if this kills the brand or Coke are right, the one thing that has not changed is that through whatever channel, we will decide.]]></content:encoded>
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		<title>Process, Rules, Responsibility and Accountability</title>
		<link>http://cheeky-monkey.co/blog/2010/01/25/process-rules-responsibility-and-accountability/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=process-rules-responsibility-and-accountability</link>
		<comments>http://cheeky-monkey.co/blog/2010/01/25/process-rules-responsibility-and-accountability/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 09:30:26 +0000</pubDate>
		<dc:creator>Nina Dar</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Integrity]]></category>
		<category><![CDATA[product lifecycle management]]></category>
		<category><![CDATA[Think Different]]></category>

		<guid isPermaLink="false">http://www.wayofthemonkey.co.uk/blog/?p=1025</guid>
		<description><![CDATA[<p>It’s Sunday 23rd January and I am flying over the Indian Ocean on my way to Jakarta.  I have a parachute on my back and will jettison in on a team of people we trained to use PLM (Product Lifecycle Management) 12 months ago.  They are struggling.  It is no surprise.  12 months ago they worked with no process, rules, responsibility or accountability.  We gave them everything they wanted.  <strong>The thing is process and rules need to be followed, responsibility needs to be taken and accountability needs to be felt</strong>.  They are doing none of those things.</p>

<h5>WHY? When they know it will make a difference?</h5>

<p>As I read the Times, one after the other these stories added to the argument well underway in my head.</p>
]]></description>
			<content:encoded><![CDATA[<p>It’s Sunday 23rd January and I am flying over the Indian Ocean on my way to Jakarta.  I have a parachute on my back and will jettison in on a team of people we trained to use PLM (Product Lifecycle Management) 12 months ago.  They are struggling.  It is no surprise.  12 months ago they worked with no process, rules, responsibility or accountability.  We gave them everything they wanted.  <strong>The thing is process and rules need to be followed, responsibility needs to be taken and accountability needs to be felt</strong>.  They are doing none of those things.</p>

<h5>WHY? When they know it will make a difference?</h5>

<p>As I read the Times, one after the other these stories added to the argument well underway in my head.</p>

<p>First the crimes of neglect.  The parents of two brothers whose toxic upbringing, led to them torturing two innocent children. “31 missed opportunities to take action that would have prevented the crime”.</p>  

<p><strong>We live in an imperfect society </strong>where we know that people can ignore their responsibility and are not always accountable for their actions.  <strong>To protect the innocent people who get caught in that imperfection there is a process and rules, a safety net</strong>.</p>  

<h5>How could this safety net have missed so many opportunities to make a difference?</h5>

<p>Part of the training we deliver is <strong>“don’t be sheep”</strong>.  If after following the process and rules you can see that something is wrong take accountability for ensuring that the right decision is made, don’t just tick boxes and then sit back and ignore responsibility by thinking your job is done.</p>

<p>Courageous Frances Inglis, jailed for 9 years for the mercy killing of her son.  The process and rules allow for the starvation of her son, <strong>“If a vet let a dog die like this, he would be reported to the RSPCA”</strong>, but not by lethal injection which is of course what we do to put an animal out of its misery.</p>

<p>The process and rules followed but to what end? I have no doubt the Frances was willing to end her own life to stop the suffering of her son, being imprisoned does nothing to protect anyone, not her or society.  So by following the rules and process here what difference have we made?</p>

<p>The mother of <strong>“Britain’s sickest child”</strong> jailed for 3 years after faking his illness.  This boy had been seen by doctors more than 325 times and had undergone 9 operations.  She managed to do this by bullying hospital staff and playing them off against each other.</p>

<p>The story focuses on the cruelty of the mother and I am not for one minute disputing that but come on, 325 times in front of a doctor and 9 actual operations, she is not the only person under the microscope here surely?</p>

<h5>Don’t be sheep</h5>

<p>My final story <strong>“courage and comradeship keys to survival in an inhospitable land”</strong> working in Sangin, Helmand.  The armed forces the pinnacle of a world that relies on people following process and rules, taking responsibility and being accountable.  People who understand the value of these things and the difference they make but who have the intelligence and courage to do what is necessary when it is necessary.</p>

<h5>These are people who make a difference everyday</h5>

<p>So as I close the paper and look at my parachute I thank my luck stars that a <strong>life will not depend on me finding out why this team are not following the PLM process and rules</strong> and are shirking both responsibility and accountability, <strong>but I will act like it does because I know it will make a difference.</strong></p>
]]></content:encoded>
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		<title>Surrender to Love</title>
		<link>http://cheeky-monkey.co/blog/2009/09/15/surrender-to-love/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=surrender-to-love</link>
		<comments>http://cheeky-monkey.co/blog/2009/09/15/surrender-to-love/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 20:10:18 +0000</pubDate>
		<dc:creator>Nina Dar</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Integrity]]></category>
		<category><![CDATA[symbolism]]></category>
		<category><![CDATA[Think Different]]></category>

		<guid isPermaLink="false">http://www.wayofthemonkey.co.uk/blog/?p=665</guid>
		<description><![CDATA[<p>When we christened our change management company <strong>‘Cheeky Monkey’</strong> we were warned it would be a marmite thing – <em>people would either love it or hate it</em>.  We were good with that.  We are emotional, <strong>we want people to be emotional</strong>, and we wanted our name to be a catalyst for that process.</p>  

<h4>We did not want to be wallpaper</h4>
]]></description>
			<content:encoded><![CDATA[<p>When we christened our change management company <strong>‘Cheeky Monkey’</strong> we were warned it would be a marmite thing – <em>people would either love it or hate it</em>.  We were good with that.  We are emotional, <strong>we want people to be emotional</strong>, and we wanted our name to be a catalyst for that process.</p>  

<h4>We did not want to be wallpaper</h4>

<p>How many times a day do you say <em><strong>“I love… something”</strong></em> and mean it?  You know, the heart beating faster, adrenalin pumping, couldn’t be happier that you have that thing or are in that place or with that person you love.</p>

<p>How many times a day do you say <em><strong>“I hate… something”</strong></em> and mean it?  The feeling of disgust swirling inside, a sickly view that you just don’t want to be part of or a place that you don’t want to be in, something that you would be willing to take a stand against.</p>

<p><strong>How many days go by when you don’t say either you love or hate something?</strong></p>

<h4>How many days are you just wallpaper?</h4>

<p>When you work on delivering change, everyday something amazing happens, good and bad, it’s a roller-coaster of highs and lows.  We struggle to recruit staff because not everyone is comfortable with that, people think they are until they have to surrender themselves to these emotions day in day out, then we realise, <strong>many people are more comfortable being wallpaper</strong>.</p>

<h4>Why?</h4>

<p>There are many reasons why people are less emotional than they used to be.</p>

<p> My personal favourites are:</p>



<ul>
<li>Political correctness</li>
<li>The <em>“everyone’s a winner”</em> mentality</li>
<li>Fear of having the spotlight on you by rocking the boat</li>
</ul>



<p><strong>You will have your own theories which we hope you will share</strong>.</p>

<p>Life is not better for this; we are not better people because of this.</p>  

<p>One of our partners said:</P> 

<blockquote>“If there are people out there that love Cheeky Monkey, you need to keep the name because there are not many things people openly love any more.” </blockquote>

<p>That has got to be one of the saddest statements I have heard in a long time.</p>

<h4>Surrender to love</h4>

<p>Today, <strong>open yourself up to your emotions</strong>, find something you love or a place that you love to be in, or even better a person you love to be with.  <strong><em>Face it, feel it, and then tell someone about it</em></strong> because there is no better feeling, it will make a difference to your day.</p>]]></content:encoded>
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		<title>Honesty</title>
		<link>http://cheeky-monkey.co/blog/2009/07/31/honesty/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=honesty</link>
		<comments>http://cheeky-monkey.co/blog/2009/07/31/honesty/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 09:40:28 +0000</pubDate>
		<dc:creator>Yasmin Hurst</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Honesty]]></category>
		<category><![CDATA[Honesty Lab]]></category>
		<category><![CDATA[Integrity]]></category>
		<category><![CDATA[Rebecca Adlington]]></category>
		<category><![CDATA[Truth]]></category>

		<guid isPermaLink="false">http://www.wayofthemonkey.co.uk/blog/?p=550</guid>
		<description><![CDATA[<h4>Are we “doing honesty” or being honest?</h4>

<p>In this <strong>“dog eat dog” </strong>world we will all face circumstances where we are tempted to apply situational ethics to gain the edge.</p>

<p>Last week the British Olympic gold medallist, <a href="http://www.timesonline.co.uk/tol/sport/olympics/article6721077.ece">Rebecca Adlington</a>, hit the headlines when she refused to wear a performance enhancing swim suit because she considered it cheating.  A legal battle by the manufactures has prevented the suit from being banned, and so, Rebecca’s competitors will wear this suit and believe that their honesty and integrity is intact.  <strong><em>When the truth is out, who has the edge</em>?</strong></p>
]]></description>
			<content:encoded><![CDATA[<p>As part of the <a href="http://www.britishscienceassociation.org/web/BritishScienceFestival/">British Science Festival</a>, Brunel University Law School and the British Science Association have collaborated on a project to discover if a common standard of honesty among people exists.  The research focuses on criminal law and the need to prove defendants dishonesty in order to gain a conviction.</p>

<p>I consider myself to be an honest person and wanted to test my belief in the <a href="http://www.honestylab.com">‘honesty lab’</a>, thankfully I still consider myself to be honest, but my contribution to this research highlighted the fine moral line that guides our perception of what is honest.</p>

<h4>Are we “doing honesty” or being honest?</h4>

<p>In this <strong>“dog eat dog” </strong>world we will all face circumstances where we are tempted to apply situational ethics to gain the edge.</p>

<p>Last week the British Olympic gold medallist, <a href="http://www.timesonline.co.uk/tol/sport/olympics/article6721077.ece">Rebecca Adlington</a>, hit the headlines when she refused to wear a performance enhancing swim suit because she considered it cheating.  A legal battle by the manufactures has prevented the suit from being banned, and so, Rebecca’s competitors will wear this suit and believe that their honesty and integrity is intact.  <strong><em>When the truth is out, who has the edge</em>?</strong></p>

<h4>Honesty = Trust</h4>

<p>When we act dishonestly we become a mystery, people are not able to read us and this leads to distrust and suspicion.  <strong>Without trust we have no credibility</strong> and it is this that is at the core of being able to influence people and provide strong leadership.</p>

<h4>Trust = Confidence</h4>

<p>If we consider that we all need a level of confidence to conquer life’s problems, <em><strong>can success hinge on others having confidence in our actions and motives?</strong></em> Confidence is what encourages us to take risks and success is rarely achieved without risk.</p>

<h4>Be True to Yourself</h4>

<p>The results from the ‘honesty lab’ experiment will be presented at the British Science Festival in September, until then my belief will be that the level of a person’s honesty is linked to their self respect and respect of others.  <strong>Be true to yourself</strong>, when we are real and open as people we show our true self to others, we can show that we are genuine and can be relied upon.</p>



<blockquote><strong><em>“The truth is the only thing worth having, and, in a civilized life, like ours, where so many risks are removed, facing it is almost the only courageous thing left to do”</em> – E.V. Lucas</strong></blockquote>

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